by Lydia Ludmila 
- Young NBA star, Cade Cunningham, recently signed an exclusive deal with BlockFi.
- The company wants for the popular basketball player to participate in interviews and educational videos.
- The athlete, who is very excited about the prospect, will receive bonuses paid directly in BTC.
The ties between crypto and sports industry have been strengthened even further with the recent exclusive multi-year partnership between the financial service company BlockFi and NBA star, Cade Cunningham. The professional basketball player has agreed to participate in exclusive interviews and make educational videos, while BlockFi will pay him bonuses paid in Bitcoin (BTC/USD).
The partnership was revealed in a recent press release, stating that the 19-year-old sports star will educate NBA fans about digital currencies, their value, and more. He will also participate in interviews, various videos, and even promotional giveaways.
As mentioned, Cunningham will receive a signing bonus for accepting the deal, although the amount that BlockFi has agreed to pay was not revealed. What is known, however, is that the bonus will be paid entirely in Bitcoin, which will be sent into his account directly.
Cade Cunningham shares his excitement about the opportunity
Cade Cunningham is only the latest major name in the sports sector to go crypto, and he stated that digital assets are becoming a more and more important part of the financial system. His partnership with the financial service firm will not be important only to him, as a long-term investor, but also for the global crypto community. Not to mention his fans, as well as NBA fans, in general, from all around the globe.
Furthermore, thanks to the partnership, he will be able to diversify his portfolio, and manage his crypto assets more easily, using the company’s services. BlockFi, as he stated, is becoming more important than ever in personal finance. The company is now in the position to help countless communities across the US, as well as the entire world, filled with hardworking people who still lack access to cost-efficient, reliable options to save money and invest it.
Meanwhile, BlockFi’s CEO and co-founder, Zac Prince, praised the young athlete as an NBA star, stressing that people like him have a great opportunity to help guide society to a better understanding of the potential that the crypto industry has to offer.
