by Lydia Ludmila 
The world is going digital, and there are no two ways around it. With the advance of concepts such as the metaverse, many industries are on the verge of colossal changes, and the sports industry is no exception.
Zetly is a Polish-Estonian tech startup, and its primary goal is to build the world’s leading digital all-in-one platform for sportsmen, clubs, federations, and fans.
The main goals of the project are to enable clubs and federations to generate new income sources by issuing their internal currency – club tokens. This would also enable them to create new and contemporary business strategies that are based on various means of engaging the fan community. One of the most important elements of the platform is education and community building. This allows for the incentivizing of superfans while also increasing the overall digital reach of clubs, sports organizations, as well as athletes.
Speaking on the matter was Michal Glijer, founder and CEO of Zetly, who said:
“We want to enable all participants of the sports market to participate equally in the co-creation of the digital economy, regardless of their size, level of development, and resources. Zetly wants to facilitate the exchange and trade of collectibles by using digital technologies and creating new digital products for sports. For all fans, Zetly will build a marketplace for digital content in the form of NFT, allowing them to generate new, additional revenues while securing their copyrights and property rights through digital certificates.”
A Multi-Module Approach
Understanding the complex necessities of digital communities, the team behind Zetly undertakes a tiered, multi-module approach, putting the Zetly Wallet at the core. Because of it, everyone will be able to carry out financial transactions on the platform.
The basic module of the platform is the Zetly Sport Module. It is dedicated to sports fans and clubs. On one side – for clubs – the module will be the foundation for issuing their utility tokens, which will be exchanged for ZET tokens. Additionally, club tokens will be redeemable for special offers of different rewards, digital collectibles, club products, as well as voting and influence rights.
Moreover, the module will also facilitate a club token exchange marketplace, and the value of these tokens will depend on many factors, including the team’s success.
Taking it a Step Further
Beyond the first two modules, the platform will also see the introduction of the Zetly NFT Creator module. Commenting on this, Glijer said:
“This solution is intended primarily for fans and all those who are interested in NFT technology. Thanks to this module, platform users will be able to create and sell digital content in the form of NFT. It is a solution for everyone who wants to share their life and emotions.”
Going forward, the Zetly Collectibles module will allow users to purchase, own, and transfer unique digital assets that will be linked to their corresponding non-fungible token (NFT). The sale of digital collections will expand the sources of revenue for the participating clubs. Additionally, it also provides an opportunity to promote personal brands.
Zetly Crowd, on the other hand, is the crowdfunding module that will connect people who seek funding with committed fans and supporters.
Apart from the above, Zetly will also create a special and autonomous Sports Hub. It will be in the form of a white label – an application that’s equipped with a number of functions with a dedicated CMS system that would allow the management of communication across all stakeholders.
“Thanks to these solutions, clubs can build a smart arena with a ticket sales system based on the NFT, tokens as a means of payment in the fan’s shop, and tokens, thanks to which fans will be able to vote free and take part in important events in the club’s life. Such activities will allow the building of an even larger community around the clubs. Zetly also offers leagues and clubs the tools available in the Hub to engage and strengthen the activity among league sponsors and fans.” – Said the CEO.
