On August 17, 24 Hours of Le Mans, the endurance sports car race held annually in Le Mans, France, and the European art collective the Automobilist revealed the launch of the first-ever 24H Le Mans’ non-fungible token (NFT) collection.
24 Hours of Le Mans and the Automobilist to Launch ‘Legends of Le Mans’ NFT collection
The sports car race called the 24H of Le Mans is a popular race held every year in France and it’s the world’s oldest endurance car racing event. The first 24H of Le Mans was held in May 1923 and racers leveraged the public roads in the city adjacent to the Sarthe River. On Tuesday, 24H of Le Mans alongside the collective of automotive and motorsport aficionados called the Automobilist, announced the organizations will be dropping the race’s first NFT collection.
According to the announcement the collection was crafted by the Automobilist, and the NFTs will be hosted on the blockchain services platform Bitski. The 24H of Le Mans and Automobilist NFTs will showcase “ iconic cars and momentous moments” from the famous race. The Bitski platform says the 24H of Le Mans’ “drop goes live on August 20” at 8 a.m. (PST). This year’s 89th Le Mans’ endurance race in France is starting in three days on August 21-22.
24H of Le Mans’ NFT Drop Will Feature Iconic Race Cars Like the Ford GT40, Jaguar D-Type
The “Legends of Le Mans” NFT collection will introduce a number of unique, non-fungible token art pieces and the auction is meant to coincide with the 89th edition of the race. The NFTs will feature iconic cars from across the 1940s to 1970s like the Ford GT40 and the Jaguar D-Type. The fine art “Fords and the Furious,” piece is officially licensed and endorsed by 24H of Le Mans and was designed by the Automobilist. The announcement details that there will be limited edition tributes as well.
“Every car and Le Mans edition has its own unique story to tell and through this NFT drop, fans and followers of the motorsport now have the opportunity to own 24H Le Mans officially licensed digital artworks, each with its own unique story represented visually by Automobilist,” says Pavel Turek, CEO of Automobilist.
Screenshot of one of the “Legends of Le Mans” NFT collection pieces designed by the Automobilist.
24H of Le Mans and the Automobilist are not the only car and motorsport aficionados that have entered the non-fungible token industry. Well known brands like Porsche, and the Motor Team McLaren have jumped into the NFT fray.
Four months ago, Supercar collector Mario Bauer tokenized his limited edition Lamborghini Aventador LP720/4 50th anniversary edition. DeLorean Motor Company (DMC) also launched an NFT collection this year featuring the DMC-12. NFT enthusiasts can even own digital versions of their favorite die-cast Hot Wheels cars.