Automobili Lamborghini’s eight-month journey celebrating its 60th anniversary ends with a memorable NFT campaign: The Epic Road Trip. In essence, these exclusive phygital collectibles unlock real-life perks and experiences carrying the high-end brand’s signature style. From VIP tours to insights into upcoming car models, this drop is one of a kind – so let’s find out more!
“The Epic Road Trip” Lamborghini NFTs: What Should You Know?
This spring, Automobili Lamborghini aims to reward its most avid fans with limited-edition NFTs created with INVNT.ATOM™ and Web3 Pro™. The “Epic Road Trip” collection features themed digital assets with utility in the metaverse and real life.
As an NFT holder, your main perks are:
- VIP tour of the Lamborghini Sant’Agata headquarters;
- GLB Lamborghini file for the Metaverse;
- VIP insight into the newest Lamborghini vehicle;
- A sketch of “Centro Stile” by Mitja Borkert, the brand’s Head of Design.
In addition, each holder will gain access to the Lamborghini Discord channel, exclusive wallpapers, and other surprises. Each collector who purchased at least two “Epic Road Trip” NFTs will also receive a commemorative collectible that marks the brand’s 60th anniversary.
The last NFT drop of the collection will launch between March 20th – 23rd on the official platform.
How Does the Drop Attract New NFT Collectors?
In order to celebrate Lamborghini’s 60th anniversary, the brand will offer a commemorative NFT to every client who visits Lamborghini dealerships or attends physical celebrations. Accordingly, attendees will be able to claim their collectibles via QR codes. This innovation supports the NFT market overall by educating the large public on Web3 and its possibilities.
“The Epic Road Trip is the latest example of our unconventional approach, which has powered us for six decades,” said Automobili Lamborghini’s Marketing Director, Christian Mastro. “As we celebrate 60 years of forward-looking attitude, we want to reward customers and fans of the past, present, and future for their loyalty — giving them a chance to get further involvement and connection with the Brand.”