Diesel Offers Access to Milan Fashion Week Show With Latest NFT Drop

The Diesel x Public Pressure drop on Polkadot and Polygon offers various perks, including a ticket to the fashion brand’s next runway.

Diesel’s Milan Fashion Week shows are buzzworthy events guaranteed to grab the attention of its Gen-Z fanbase, with last season’s runway backdropped by a mountain of 200,000 co-branded Durex condoms. And when the Spring 2024 collection bows on September 20, there will be up to 300 extra guests—thanks to NFTs.

The Italian label, helmed by creative director Glenn Martens, is teaming up with Web3 culture and music platform Public Pressure for Metamorph, a limited edition run of 300 digital collectibles minted across the Polkadot and Polygon networks.

Among the various utilities listed, access to the upcoming Diesel show gets top billing, letting holders attend the upcoming runway and mingle among the typical ranks of buyers, editors, and influencers.

The collectibles, which derive their name from one of Diesel’s timepiece models, will additionally afford allowlist access to purchase one of 300 limited edition Metamorph watches designed by Martens. The physical watches will have some sort of digital element, as well.

The Diesel NFTs also come with an exclusive soundtrack from composer and brand fashion show sound architect Senjan Jansen, access to music events organized by Public Pressure, plus a virtual experience by media-tech artists Artificial Rome starting November 2. 

The collectibles, priced at $60 apiece, are available via Public Pressure’s marketplace Tuesday at 12pm ET for people on the allowlist, while the public sale begins Wednesday at the same time.

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