Oreo Biscuits Creates Its Own Oreoverse Metaverse
OREO has taken its leap into the metaverse by creating Oreoverse as a way to debut its new limited edition cookies, “The Most OREO OREO.” The widely popular cookie brand is inviting you to step into its Oreoverse for a chance to win $50,000. So let’s take a look at the new Oreoverse!
The Oreoverse Metaverse
OREO has launched its own Oreoverse to debut its limited edition, most stuffed OREO cookie, The Most OREO OREO. This is an interactive virtual world that lets OREO lovers play and explore using their mobile device or VR headset. Further, by simply going to the Oreoverse website, you can embark on an OREO-filled journey that grants you a chance at winning $50,000. While in the Oreoverse, you may reveal the OREO code to enter the sweepstake.
The Oreoverse consists of 4 minigames, which include Stack Stuf, Rocket Stuf, Explore Stuf, and Nab Stuf. As you progress and complete the mini games, your virtual glass will fill with milk, which you can later dunk yourself in.
“We’re excited to enter the metaverse! OREO is the cookie that begs to be played with and we love creating new opportunities for our fans to connect with each other and share in this playful spirit,” said Julia Rosenbloom, Senior Brand Manager, OREO. “The Most OREO cookie offers fans a whole new way to play with us. By scanning the packaging, they will be ‘immersed’ in the new world of OREOVERSE.”
On another note, the cookie brand recruited Martha Stewart along with her gardener and close friend Ryan McCallister to help launch the new OREO cookie. They both enjoyed eating the new OREO’s and were able to explore the Oreoverse through VR headsets.