by Lydia Ludmila 
Rainbow’s new points program targets Ethereum and MetaMask users with incentives, reflecting a competitive strategy to expand its user base.
Rainbow, a crypto wallet available through mobile and browser interfaces, introduced a points-based program aimed at rewarding Ethereum users and attracting new ones. This initiative is part of Rainbow’s strategy to enhance user engagement with its platform.
On December 11, crypto wallet captured a snapshot of Ethereum user activity to determine initial eligibility for the program. Each Ethereum user was allocated a minimum of 100 points as an incentive.
Notably, Rainbow is also offering additional points to MetaMask users who have utilized its swap service within the past year, with the bonus amount varying based on their transaction volume.
Rainbow’s Strategy: Beyond a Vampire Attack
Rainbow’s approach is reminiscent of a “vampire attack,” a tactic used by projects to draw users from competitors by offering better incentives. However, Rainbow humorously claims, “this isn’t a vampire attack. It’s a fox hunt,” playfully referencing MetaMask’s fox logo.
Rainbow set aside a specific number of points for its existing users and holders of Rainbow NFTs. Wallet announced that users can redeem these points using version 1.9.11 of their mobile wallet app.
While not explicitly confirmed by Rainbow, there is speculation that these points might be exchangeable for potential future native tokens or could qualify users for an airdrop, adding another layer of intrigue to the program.
This initiative by Rainbow showcases its commitment to innovation in the competitive crypto wallet market. Using creative strategies, it aims to retain its existing user base while attracting users from platforms like MetaMask. This approach could potentially reshape user preferences and behaviors in the crypto wallet sector.
